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29 Psychological Tricks To Make You Buy More

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29 Psychological Tricks Used To Make You Buy More

29 Psychological Tricks To Make You Buy More

Ever suffered from buyer’s remorse? You’re not alone.

According to a recent survey, only 5% of people have never felt guilty about buying something. That means the majority of us, at some point in our lives, have regretted a purchase.

But consumers aren’t necessarily only to blame for impulse buys. After all, we’re constantly bombarded with advertisements and marketing tactics specifically tailored to try and get us to spend more money.

Today’s graphic by TitleMax explains 29 different psychological tactics that marketers try to get consumers to buy more.

Tricks are for Marketers

While this list isn’t exhaustive, it provides some key examples of the ways that marketers are attempting to influence your subconscious mind.

We noticed some high-level trends among the 29 tactics, which we compiled into four overarching sections:

  • Visual Pricing Tricks
    These tricks aim to intentionally minimize the appearance of the price, so it’s more palatable to consumers. For instance, a store will price something at $9.99 instead of $10.00, or label a product as “buy-one-get-one” rather than 50% off.
  • Intentional Language Tricks
    It’s not what you say, but how you say it. Making products seem costly to manufacture, offering exclusivity, and using words associated with small amounts fall under this category. These tricks use semantics to position a product in an appealing way.
  • Brick-and-Mortar Tricks
    A store’s layout is less arbitrary than you may realize. Having a bright and colorful entrance, playing calm and slow music, and putting the essential items at the back of the store are a few tactics that fall into this section. These tricks use displays and product placement to influence consumer behavior.
  • Urgency Tricks
    A false sense of urgency and phase-out discounts are included in this category. If a consumer believes they might miss out on a deal, they’re more likely to buy.

The Theories in Practice

While most retailers are guilty of using at least a few of these tactics, several big companies are notorious for their use of psychological tricks to boost sales.

For instance, Ikea is well known for its confusing, maze-like layout. This is no accident, as an Ikea store’s architecture is designed specifically to maximize product exposure—it’s mastered what’s called the Gruen effect, a term named after architect Victor Gruen, whose elaborate displays were proven to convert browsers into buyers.

Another example is Walmart’s rollback pricing, which uses visual contrast to make the sale price more appealing. It’s clearly served the company well—in 2019, Walmart made $524 billion in revenue, making it the world’s largest retailer.

Costco uses a few tactics on the list, but one it’s notorious for is putting fresh produce in the back of the store. That means customers need to pass through the electronics, clothing, and household goods sections before they can get to the necessities.

While the above tactics are in a gray area, other tricks are flat out dishonest. Makeup brand Sunday Riley was caught writing fake Sephora reviews to boost sales. Employees were encouraged to write outstanding reviews for the company, and the CEO even provided instructions on how to avoid getting caught.

The Influencer Era

As consumers become aware of certain marketing tactics, retailers are forced to switch up their game in order to remain effective.

A relatively recent phenomenon is influencer marketing, which is when brands partner with vloggers or influencers to endorse a product. And these partnerships tend to work—a recent survey revealed that 40% of people have purchased something based on an influencer’s recommendation.

But how long will influencer marketing—or any of these tactics—stay effective? Some of the more subtle pricing tactics might stay relevant for longer, but it’s unlikely that all of these tricks will stand the test of time.

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Misc

Ranked: America’s Best Universities

Evaluated on 19 different metrics, here’s the list of America’s best universities, led by 14 private schools.

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Ranked: America’s Best Universities

The latest ranking of America’s best universities is here, perfectly timed for the approaching admissions season.

“Best” is of course subjective, and U.S. News and World Report has compiled 19 metrics on which they evaluated more than 400 national universities. Some of them include:

  • Graduation rates & performance: A four-year rolling average of the proportion of each entering class earning a bachelor’s degree in six years or less. Performance is measured against predictions made by the publishers, and when beaten, the university gains a higher scoring.
  • Peer assessment: A two-year weighted average of ratings from top academics—presidents, provosts and deans of admissions—on academic quality of peer institutions with which they are familiar.
  • Financial resources: The average per student spend on instruction, research, student services and related educational expenditures in the 2021 fiscal year.
  • Debt: A school’s average accumulated federal loan debt among borrowers only.
  • Pell graduation rates & performance: the same calculation as stated above, but focused only on Pell Grant students, adjusted to give more credit to schools with larger Pell student proportions.

The website’s methodology section details how they sourced their data, the weights assigned to each metric, and their changes over the years.

From the hundreds assessed come the nearly 50 best universities that offer a variety of undergraduate majors, post-graduate programs, emphasize research, or award professional practice doctorates.

Which are the Best Universities in America?

At the top of the list, Princeton University is the best university in the country, known for its physics, economics, and international relations departments. Notably, it’s a rare Ivy league university that does not have a law, medical, or business school.

Here’s the full ranking of America’s best universities, along with annual tuition requirements.

RankSchool NameStateTuition
1Princeton UniversityNew Jersey$59,710
2Massachusetts
Institute of
Technology
Massachusetts$60,156
3Harvard UniversityMassachusetts$59,076
3Stanford UniversityCalifornia$62,484
5Yale UniversityConnecticut$64,700
6University of
Pennsylvania
Pennsylvania$66,104
7California Institute
of Technology
California$63,255
7Duke UniversityNorth Carolina$66,172
9Brown UniversityRhode Island$68,230
9Johns Hopkins
University
Maryland$63,340
9Northwestern UniversityIllinois$65,997
12Columbia UniversityNew York$65,524
12Cornell UniversityNew York$66,014
12University of ChicagoIllinois$65,619
15University of
California, Berkeley
California$48,465 (out-state)
$15,891 (in-state)
15University of
California, LA
California$46,326 (out-state)
$13,752 (in-state)
17Rice UniversityTexas$58,128
18Dartmouth CollegeNew Hampshire$65,511
18Vanderbilt UniversityTennessee$63,946
20University of Notre DameIndiana$62,693
21University of
Michigan, Ann Arbor
Michigan$57,273 (out-state)
$17,786 (in-state)
22Georgetown UniversityWashington, DC$65,082
22University of North
Carolina at Chapel Hill
North Carolina$39,338 (out-state)
$8,998 (in-state)
24Carnegie Mellon UniversityPennsylvania$63,829
24Emory UniversityGeorgia$60,774
24University of VirginiaVirginia$58,950 (out-state)
$22,323 (in-state)
24Washington
University, St. Louis
Missouri$62,982
28University of
California, Davis
California$46,043 (out-state)
$15,266 (in-state)
28University of
California, San Diego
California$48,630 (out-state)
$16,056 (in-state)
28University of FloridaFlorida$28,658 (out-state)
$6,381 (in-state)
28University of
Southern California
California$68,237
32University of
Texas, Austin
Texas$41,070 (out-state)
$11,698 (in-state)
33Georgia Institute
of Technology
Georgia$32,876 (out-state)
$11,764 (in-state)
33University of
California, Irvine
California$47,759 (out-state)
$15,185 (in-state)
35New York UniversityNew York$60,438
35University of
California, Santa
Barbara
California$45,658 (out-state)
$14,881 (in-state)
35University of Illinois
Urbana-Champaign
Illinois$36,068 (out-state)
$17,572 (in-state)
35University of
Wisconsin, Madison
Wisconsin$40,603 (out-state)
$11,205 (in-state)
39Boston CollegeMassachusetts$67,680
40Rutgers University,
New Brunswick
New Jersey$36,001 (out-state)
$17,239 (in-state)
40Tufts UniversityMassachusetts$67,844
40University of WashingtonWashington$41,997 (out-state)
$12,643 (in-state)
43Boston UniversityMassachusetts$65,168
43The Ohio State UniversityOhio$36,722 (out-state)
$12,485 (in-state)
43Purdue University,
Main Campus
Indiana$28,794 (out-state)
$9,992 (in-state)
46University of
Maryland, College
Park
Maryland$40,306 (out-state)
$11,505 (in-state)
47Lehigh UniversityPennsylvania$62,180
47Texas A&M UniversityTexas$40,607 (out-state)
$12,413 (in-state)
47University of GeorgiaGeorgia$30,220 (out-state)
$11,180 (in-state)
47University of RochesterNew York$64,384
47Virginia TechVirginia$36,090 (out-state)
$15,478 (in-state)
47Wake Forest UniversityNorth Carolina$64,758
53Case Western
Reserve University
Ohio$62,234
53Florida State UniversityFlorida$21,683 (out-state)
$6,517 (in-state)
53Northeastern UniversityMassachusetts$63,141
53University of
Minnesota, Twin
Cities
Minnesota$36,402 (out-state)
$16,488 (in-state)
53William & MaryVirginia$48,841 (out-state)
$25,041 (in-state)

MIT places second, and Harvard and Stanford tie for third. Yale rounds out the top five.

Private universities, including seven Ivy League colleges, dominate the top of the rankings. Meanwhile, the highest-ranked public schools are tied at 15th, both state schools in California.

For affordability, since the higher ranks are populated by private universities, there tends to be a broad correlation of better universities being more expensive. That said, the most expensive school in the top 50 ranks is actually the University of Southern California, tied at 28th, for $68,237/year.

As it happens, also tied at 28th, the University of Florida is the most affordable public school for in-state students ($6,381/year) and Florida State University tied at 53rd, is the most affordable for out-of-staters at $21,683/year.

However these costs are tuition-only, and don’t account for other necessary expenses: accommodation, food, and textbooks.

Best University versus Best “Fit”

Finding the best university for prospective students is more than just perusing a long ranking list.

Aside from the numerous schools present within each university—which can often be the best for specific majors—factors like location, proximity to family, campus culture, the non-academic pursuits (sports, extracurriculars, internships) are also taken into consideration.

In fact, research has found that just attaining a university degree improves future earnings potential and employability.

Furthermore, individual engagement at college (irrespective of the rank of the school in question) plays a far bigger role in learning and general well-being than simply attending a highly-ranked school.

However, for low income and minority students, attending a top-ranked school does improve future earnings considerably. For women, it also often results in delaying marriage and kids, which results in more work-hours and as a result, more pay.

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