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29 Psychological Tricks To Make You Buy More

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29 Psychological Tricks Used To Make You Buy More

29 Psychological Tricks To Make You Buy More

Ever suffered from buyer’s remorse? You’re not alone.

According to a recent survey, only 5% of people have never felt guilty about buying something. That means the majority of us, at some point in our lives, have regretted a purchase.

But consumers aren’t necessarily only to blame for impulse buys. After all, we’re constantly bombarded with advertisements and marketing tactics specifically tailored to try and get us to spend more money.

Today’s graphic by TitleMax explains 29 different psychological tactics that marketers try to get consumers to buy more.

Tricks are for Marketers

While this list isn’t exhaustive, it provides some key examples of the ways that marketers are attempting to influence your subconscious mind.

We noticed some high-level trends among the 29 tactics, which we compiled into four overarching sections:

  • Visual Pricing Tricks
    These tricks aim to intentionally minimize the appearance of the price, so it’s more palatable to consumers. For instance, a store will price something at $9.99 instead of $10.00, or label a product as “buy-one-get-one” rather than 50% off.
  • Intentional Language Tricks
    It’s not what you say, but how you say it. Making products seem costly to manufacture, offering exclusivity, and using words associated with small amounts fall under this category. These tricks use semantics to position a product in an appealing way.
  • Brick-and-Mortar Tricks
    A store’s layout is less arbitrary than you may realize. Having a bright and colorful entrance, playing calm and slow music, and putting the essential items at the back of the store are a few tactics that fall into this section. These tricks use displays and product placement to influence consumer behavior.
  • Urgency Tricks
    A false sense of urgency and phase-out discounts are included in this category. If a consumer believes they might miss out on a deal, they’re more likely to buy.

The Theories in Practice

While most retailers are guilty of using at least a few of these tactics, several big companies are notorious for their use of psychological tricks to boost sales.

For instance, Ikea is well known for its confusing, maze-like layout. This is no accident, as an Ikea store’s architecture is designed specifically to maximize product exposure—it’s mastered what’s called the Gruen effect, a term named after architect Victor Gruen, whose elaborate displays were proven to convert browsers into buyers.

Another example is Walmart’s rollback pricing, which uses visual contrast to make the sale price more appealing. It’s clearly served the company well—in 2019, Walmart made $524 billion in revenue, making it the world’s largest retailer.

Costco uses a few tactics on the list, but one it’s notorious for is putting fresh produce in the back of the store. That means customers need to pass through the electronics, clothing, and household goods sections before they can get to the necessities.

While the above tactics are in a gray area, other tricks are flat out dishonest. Makeup brand Sunday Riley was caught writing fake Sephora reviews to boost sales. Employees were encouraged to write outstanding reviews for the company, and the CEO even provided instructions on how to avoid getting caught.

The Influencer Era

As consumers become aware of certain marketing tactics, retailers are forced to switch up their game in order to remain effective.

A relatively recent phenomenon is influencer marketing, which is when brands partner with vloggers or influencers to endorse a product. And these partnerships tend to work—a recent survey revealed that 40% of people have purchased something based on an influencer’s recommendation.

But how long will influencer marketing—or any of these tactics—stay effective? Some of the more subtle pricing tactics might stay relevant for longer, but it’s unlikely that all of these tricks will stand the test of time.

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Misc

Ranked: The World’s Top 10 Automotive Exporters (2000-2022)

Data from the World Trade Organization highlights the world’s 10 largest automotive exporters in 2022.

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Ranked: The World’s Top 10 Automotive Exporters

According to the European Automobile Manufacturers’ Association, over 85 million motor vehicles were built around the world in 2022.

In this graphic, we add context to this massive figure by ranking the world’s 10 largest automotive exporters. The list is based on data from the World Trade Organization (WTO) and includes countries from nearly every corner of the world, highlighting the global nature of the industry.

Top 10 Exporting Countries

The data we used to create this graphic is included in the table below. It represents each country’s share of the total export value of global automotive products in both 2000 and 2022.

“Automotive products” are defined by the WTO as motor vehicles, parts and accessories for motor vehicles, and internal combustion engines for propelling said vehicles. This grouping excludes motorcycles and trailers.

Exporter2000
(% of world exports)
2022
(% of world exports)
Change (pp)
🇪🇺 EU45.4%46.1%+0.7
🇺🇸 U.S.11.7%9.1%-2.6
🇯🇵 Japan15.3%8.9%-6.4
🇲🇽 Mexico5.3%8.5%+3.2
🇨🇳 China0.3%8.0%+7.7
🇰🇷 South Korea2.6%5.1%+2.5
🇨🇦 Canada10.5%3.3%-7.2
🇬🇧 UK4.5%2.7%-1.8
🇹🇭 Thailand0.4%2.0%+1.6
🇹🇷 Türkiye0.3%1.7%+1.4
Total96.3%95.4%--

From this list we can identify which countries have experienced the most growth or decline over the past 22 years.

Countries With the Most Growth Since 2000

The automotive exporters that grew their share of global value the most since 2000 are China (+7.7 pp), Mexico (+3.2 pp), and South Korea (+2.5 pp).

There are clear drivers behind each of these growth stories.

For example, China became the world’s largest car market back in 2009, which accelerated the growth of its domestic automakers. China is also home to some of the world’s biggest automotive suppliers, including Weichai (diesel engines), Hasco Automotive (drivetrain and air conditioning systems), and CATL (EV batteries).

Mexico, on the other hand, has grown its auto industry by enticing global brands to construct their factories there. The country’s competitive edge includes cheaper labor and a land border to the United States.

Finally there’s South Korea, whose growth is largely attributed to Hyundai Motor Company. The Seoul-based automaker recently became the third largest on a global basis, trailing only Toyota and Volkswagen.

Countries With the Biggest Decline Since 2000

The automotive exporters that declined the most since 2000 are Canada (-7.2 pp), Japan (-6.4 pp), and the U.S. (-2.6 pp).

Canada’s auto industry has experienced a steady decline in recent years, though new EV-related investments could turn things around. In March 2022, Stellantis and LG Energy Solutions announced the construction of a $3.5 billion EV battery plant in Windsor, Ontario.

Canada’s automotive industry is largely concentrated in the province of Ontario, which neighbors Michigan, the top state for U.S. car production.

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