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The 2017 Creative City Index

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Much has been written about the role of the creative economy as a key indicator of economic health. The “rise of the creative class” and “creative clusters” are concepts that inform the larger conversation on cities as the economic drivers of regions. As a result, everyone from academics to governments are increasingly looking for ways to measure the scope and size of the creative economy.

According to the U.S. Bureau of Economic Analysis, the creative economy accounts for 4.2% of the GDP and is valued at $704 billion. It’s also a segment of the economy that’s still growing. For example, art director and graphic design jobs are growing across the country at rates of 9% and 13%, respectively.

While there is no consensus on where to draw the line on what jobs or sectors are “creative”, we do know that cities are the primary places where measurable creative activities take place.

Today’s infographic from Homes.com measures the number of creative jobs, creative schools, performing arts companies, and motion picture and video companies, to create the Creative City Index. While not comprehensive, it is an interesting snapshot of the creative economy of the country.

Measuring the Creative Economy

Regional Hubs

Perhaps surprisingly to some, St. Louis ranked highly in multiple categories, including education, with a high number of creative schools per capita. St. Louis also has a healthy motion picture and video editing sector.

As housing in larger cities continues to rise out of reach for many artists and creative professionals, smaller creative hubs like St. Louis and Minneapolis could benefit from an influx of people seeking a more affordable lifestyle.

Urban Heavyweights

New York ranked as not only America’s top creative city, but the world’s top creative hub according to a report by UNESCO and EY. As the chart below demonstrates, the creative sector is the fastest-growing segment of NYC’s economy, outpacing many traditional economic drivers.

NYC creative job growth

Not surprisingly, New York City dominates in specific creative categories. For example, 28% of the nation’s fashion designers reside in the five boroughs.

As it turns out, creative economies in larger cities benefit immensely from specialization. In the visualization below, orange dots represent creative jobs in sectors more unique to that metro area. The yellow dots represent more common creative jobs. Essentially, Boston’s creative jobs are tied to industries that are unique to that region, while a city like Las Vegas (which ranked low in the index) offers creative jobs that are less specialized.

specialized creative job clusters

The pathway to a robust creative economy requires creative jobs to grow alongside other specialized non-creative industries. This is a major reason cities with a strong technology industry presence also tended to rank well on the Creative City Index.

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Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

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Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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