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The 2017 Creative City Index

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Much has been written about the role of the creative economy as a key indicator of economic health. The “rise of the creative class” and “creative clusters” are concepts that inform the larger conversation on cities as the economic drivers of regions. As a result, everyone from academics to governments are increasingly looking for ways to measure the scope and size of the creative economy.

According to the U.S. Bureau of Economic Analysis, the creative economy accounts for 4.2% of the GDP and is valued at $704 billion. It’s also a segment of the economy that’s still growing. For example, art director and graphic design jobs are growing across the country at rates of 9% and 13%, respectively.

While there is no consensus on where to draw the line on what jobs or sectors are “creative”, we do know that cities are the primary places where measurable creative activities take place.

Today’s infographic from Homes.com measures the number of creative jobs, creative schools, performing arts companies, and motion picture and video companies, to create the Creative City Index. While not comprehensive, it is an interesting snapshot of the creative economy of the country.

Measuring the Creative Economy

Regional Hubs

Perhaps surprisingly to some, St. Louis ranked highly in multiple categories, including education, with a high number of creative schools per capita. St. Louis also has a healthy motion picture and video editing sector.

As housing in larger cities continues to rise out of reach for many artists and creative professionals, smaller creative hubs like St. Louis and Minneapolis could benefit from an influx of people seeking a more affordable lifestyle.

Urban Heavyweights

New York ranked as not only America’s top creative city, but the world’s top creative hub according to a report by UNESCO and EY. As the chart below demonstrates, the creative sector is the fastest-growing segment of NYC’s economy, outpacing many traditional economic drivers.

NYC creative job growth

Not surprisingly, New York City dominates in specific creative categories. For example, 28% of the nation’s fashion designers reside in the five boroughs.

As it turns out, creative economies in larger cities benefit immensely from specialization. In the visualization below, orange dots represent creative jobs in sectors more unique to that metro area. The yellow dots represent more common creative jobs. Essentially, Boston’s creative jobs are tied to industries that are unique to that region, while a city like Las Vegas (which ranked low in the index) offers creative jobs that are less specialized.

specialized creative job clusters

The pathway to a robust creative economy requires creative jobs to grow alongside other specialized non-creative industries. This is a major reason cities with a strong technology industry presence also tended to rank well on the Creative City Index.

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Markets

Ranked: The World’s Top Flight Routes, by Revenue

In this graphic, we show the highest earning flight routes globally as air travel continued to rebound in 2023.

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The World’s Top Flight Routes, by Revenue

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In 2024, a record 4.7 billion people are projected to travel by air—200 million more than in 2019.

While revenues surged to an estimated $896 billion globally last year, airlines face extremely slim margins. On average, they made just $5.44 in net profit per passenger in 2023. Today, the industry faces pressures from high interest rates, supply chain woes, and steep infrastructure costs.

This graphic shows the highest earning flight routes worldwide, based on data from OAG.

The Top Revenue-Generating Routes in 2023

Below, we show the airline routes with the highest revenues in the first half of 2023:

Route Airport CodesRevenue H1 2023
Sydney to MelbourneSYD-MEL$1.21B
New York to LondonJFK-LHR$1.15B
Riyadh to JeddahRUH-JED$1.03B
Dubai to RiyadhDXB-RUH$990M
Los Angeles to New York LAX-JFK$801M
San Francisco to NewarkSFO-EWR$722M
Newark to Los AngelesEWR-LAX$682M
Singapore to SydneySIN-SYD$650M
New York to Paris JFK-CDG$647M
Perth to MelbournePER-MEL$642M

As we can see, domestic flights comprised six of the 10 largest revenue-generating flights, with Sydney to Melbourne ranking first overall, at $1.21 billion.

In fact, this route is earning more than twice that of pre-pandemic levels, even as the number of passengers declined. The flight route is largely dominated by Qantas and Virgin Australia, with Qantas achieving record-breaking domestic earnings margins of 18% in the fiscal year ending in June 2023. Lower fuel costs and soaring ticket prices were key factors in driving revenues.

Furthermore, Qantas and Virgin Australia are major carriers for flights between Melbourne and Perth, another top-earning route.

New York to London, one of the busiest and most profitable routes globally, generated $1.15 billion in revenues, representing a 37% increase compared to the same period in 2019. Overall, the flight route had 3.88 million scheduled airline seats for the full year of 2023.

The highest revenue increase over this period was for flights from Dubai to Riyadh, with revenues surging 416% year-over-year. This two-hour flight, a highly lucrative route between major financial centers, is one of the busiest in the Middle East.

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