Technology
The 100 Websites That Rule the Internet
The 100 Websites That Rule the Internet
For the full-size version of this giant infographic click here.
There are over 1.1 billion websites on the internet, but the vast majority of all traffic actually goes to a very select list of them. Google.com, for example, has an astounding 28 billion visits per month. The next closest is also a Google-owned property, Youtube.com, which brings in 20.5 billion visits.
Today’s infographic comes to us from Vodien, and it lists the 100 highest ranking websites in the U.S. by traffic, according to website analytics company Alexa.
The information is grouped by company – for example, you can see that Google controls four sites in the Top 100 (Google, Youtube, Blogger, and Google User Content), while Verizon owns the Huffington Post and AOL.com (they will also control Yahoo and Tumblr when that deal closes in Q2). The data is also sorted by industry, so sites in a similar category are grouped in the same color.
A Steep Dropoff
The dropoff from #1 to #100 is significant. Google.com has 28 billion visits, but a website like Citi.com (ranked #98) only has 53 million visits a month. That’s a 500x difference!
Meanwhile, a website like ours (Visualcapitalist.com) gets one million visits per month, and is ranked #33,000 in the United States – a 50x difference from Citi. Further down the trail – there are literally millions of tiny websites that get thousands or just hundreds of visits per month, and some that don’t get any love at all.
The whole distribution is quite fascinating, and it is clear that the spoils go overwhelmingly to the very top of the food chain. However, that also means that there is an entire world of millions of websites out there that almost no one (except Google’s crawler) has ever seen.
Markets
Charted: What are Retail Investors Interested in Buying in 2023?
What key themes and strategies are retail investors looking at for the rest of 2023? Preview: AI is a popular choice.

Charted: Retail Investors’ Top Picks for 2023
U.S. retail investors, enticed by a brief pause in the interest rate cycle, came roaring back in the early summer. But what are their investment priorities for the second half of 2023?
We visualized the data from Public’s 2023 Retail Investor Report, which surveyed 1,005 retail investors on their platform, asking “which investment strategy or themes are you interested in as part of your overall investment strategy?”
Survey respondents ticked all the options that applied to them, thus their response percentages do not sum to 100%.
Where Are Retail Investors Putting Their Money?
By far the most popular strategy for retail investors is dividend investing with 50% of the respondents selecting it as something they’re interested in.
Dividends can help supplement incomes and come with tax benefits (especially for lower income investors or if the dividend is paid out into a tax-deferred account), and can be a popular choice during more inflationary times.
Investment Strategy | Percent of Respondents |
---|---|
Dividend Investing | 50% |
Artificial Intelligence | 36% |
Total Stock Market Index | 36% |
Renewable Energy | 33% |
Big Tech | 31% |
Treasuries (T-Bills) | 31% |
Electric Vehicles | 27% |
Large Cap | 26% |
Small Cap | 24% |
Emerging Markets | 23% |
Real Estate | 23% |
Gold & Precious Metals | 23% |
Mid Cap | 19% |
Inflation Protection | 13% |
Commodities | 12% |
Meanwhile, the hype around AI hasn’t faded, with 36% of the respondents saying they’d be interested in investing in the theme—including juggernaut chipmaker Nvidia. This is tied for second place with Total Stock Market Index investing.
Treasury Bills (30%) represent the safety anchoring of the portfolio but the ongoing climate crisis is also on investors’ minds with Renewable Energy (33%) and EVs (27%) scoring fairly high on the interest list.
Commodities and Inflation-Protection stocks on the other hand have fallen out of favor.
Come on Barbie, Let’s Go Party…
Another interesting takeaway pulled from the survey is how conversations about prevailing companies—or the buzz around them—are influencing trades. The platform found that public investors in Mattel increased 6.6 times after the success of the ‘Barbie’ movie.
Bud Light also saw a 1.5x increase in retail investors, despite receiving negative attention from their fans after the company did a beer promotion campaign with trans influencer Dylan Mulvaney.
Given the origin story of a large chunk of American retail investors revolves around GameStop and AMC, these insights aren’t new, but they do reveal a persisting trend.
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