Technology
The World’s 100 Most Valuable Brands in 2018
The World’s 100 Most Valuable Brands in 2018
According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion.
While that singular number is impressive, the publication’s 2018 rankings of global brands can be further broken down in other ways that are also quite intriguing. Let’s take a look at brands by individual brand value, as well as sorted by relevant industry.
Ranking the Most Valuable Brands in 2018
Today’s infographic comes to us from HowMuch.net and it showcases the 100 most valuable brands in the world, according to recent Forbes rankings.
Here are the brands with the most assessed value, along with their one-year change and industry.
Rank | Brand | Brand Value ($B) | 1-Year Change | Industry |
---|---|---|---|---|
#1 | Apple | $182.8 | +8% | Technology |
#2 | $132.1 | +30% | Technology | |
#3 | Microsoft | $104.9 | +21% | Technology |
#4 | $94.8 | +29% | Technology | |
#5 | Amazon | $70.9 | +31% | Technology |
#6 | Coca-Cola | $57.3 | +2% | Beverages |
#7 | Samsung | $47.6 | +25% | Technology |
#8 | Disney | $47.5 | +8% | Leisure |
#9 | Toyota | $44.7 | +9% | Automotive |
#10 | AT&T | $41.9 | +14% | Telecom |
Apple remains the world’s most valuable brand at $182.8 billion, but there are four other tech companies hot on the iPhone maker’s heels – and each of them is growing brand value at a rapid pace.
Google (+30%), Microsoft (+21%), Facebook (+29%), and Amazon (31%) are all gaining at double-digit clips. At this point, each has lapped Coca-Cola, the highest ranked non-tech brand in the Top 10 at $57.3 billion.
Brands by Industry
The aforementioned top five brands are all focused on technology, but it’s important to recognize that this is also a part of a much wider trend.
Over the last decade, tech brands have gained consumer prominence to make the industry dominant both in terms of quantity of brands (20%) and total brand value (41%) on the Forbes 100 Most Valuable Brand list.
Industry | # of Brands | Total Brand Value ($B) |
---|---|---|
Technology | 20 | $872.6 |
Financial Services | 13 | $160.2 |
Automotive | 12 | $222.9 |
Consumer Goods | 11 | $124.7 |
Retail | 9 | $119.0 |
Luxury | 6 | $91.7 |
Beverages | 4 | $103.2 |
Diversified | 4 | $66.3 |
Telecom | 3 | $82.3 |
Restaurants | 3 | $65.0 |
Apparel | 3 | $49.0 |
Alcohol | 3 | $42.5 |
Leisure | 2 | $56.1 |
Media | 2 | $26.3 |
Transportation | 2 | $21.6 |
Tobacco | 1 | $26.6 |
Business Services | 1 | $14.8 |
Aerospace | 1 | $8.1 |
Total | 100 | $2,152.9 |
Only a handful of brands in consumer-facing industries like media, apparel, alcohol, and restaurants make the rankings.
Meanwhile, sectors that traditionally rely on heavy amounts of advertising – like consumer packaged goods and retail – have just 20 brands on the list between them. The highest ranked brand in either of those categories is Walmart at #26th with a brand value of $24.9 billion, which is about 1/3 of the brand value of online competitor Amazon.
Technology
Charted: The Jobs Most Impacted by AI
We visualized the results of an analysis by the World Economic Forum, which uncovered the jobs most impacted by AI.
Charted: The Jobs Most Impacted by AI
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Large language models (LLMs) and other generative AI tools haven’t been around for very long, but they’re expected to have far-reaching impacts on the way people do their jobs. With this in mind, researchers have already begun studying the potential impacts of this transformative technology.
In this graphic, we’ve visualized the results of a World Economic Forum report, which estimated how different job departments will be exposed to AI disruption.
Data and Methodology
To identify the job departments most impacted by AI, researchers assessed over 19,000 occupational tasks (e.g. reading documents) to determine if they relied on language. If a task was deemed language-based, it was then determined how much human involvement was needed to complete that task.
With this analysis, researchers were then able to estimate how AI would impact different occupational groups.
Department | Large impact (%) | Small impact (%) | No impact (%) |
---|---|---|---|
IT | 73 | 26 | 1 |
Finance | 70 | 21 | 9 |
Customer Sales | 67 | 16 | 17 |
Operations | 65 | 18 | 17 |
HR | 57 | 41 | 2 |
Marketing | 56 | 41 | 3 |
Legal | 46 | 50 | 4 |
Supply Chain | 43 | 18 | 39 |
In our graphic, large impact refers to tasks that will be fully automated or significantly altered by AI technologies. Small impact refers to tasks that have a lesser potential for disruption.
Where AI will make the biggest impact
Jobs in information technology (IT) and finance have the highest share of tasks expected to be largely impacted by AI.
Within IT, tasks that are expected to be automated include software quality assurance and customer support. On the finance side, researchers believe that AI could be significantly useful for bookkeeping, accounting, and auditing.
Still interested in AI? Check out this graphic which ranked the most commonly used AI tools in 2023.
-
Money7 days ago
Visualizing All of the U.S. Currency in Circulation
-
Markets2 weeks ago
Ranked: South Korea’s Largest Companies by Market Capitalization
-
VC+2 weeks ago
What’s New on VC+ in March?
-
Economy2 weeks ago
Confidence in the Global Economy, by Country
-
Wealth2 weeks ago
Mapped: Where Do the Wealthiest People in the World Live?
-
Misc1 week ago
Ranked: Global Airlines with the Most Plane Crashes
-
Technology1 week ago
Visualizing iPhone 15 Production by Manufacturer in 2023
-
Automotive1 week ago
Visualizing Global Electric Vehicle Sales in 2023, by Market Share