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What Does Google Know About You?

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Data is what fuels the information economy.

And while there are many varieties of data clogging up the internet’s bandwidth, there is one specific type of data that is known to be particularly lucrative: personal data.

Like many other enterprising tech giants, Google must accumulate massive amounts of personal data to monetize its services – and in the process, the company develops an astonishingly robust picture of what you’re all about.

What Google Knows

Today’s infographic comes to us from TheBestVPN and it shows what Google knows about you, how the tech giant gathers that information, and a few solutions to stop Google from tracking you.

What Does Google Know About You?

Through its various apps and services, Google can craft a robust profile on you and your activity on the internet.

Google, like Facebook, uses this personal information to target customized advertisements to you, however you decide to use the internet. This can be via search, mobile phone, Gmail, Youtube, or other apps that run ads connected to the Google network.

Crafting a Perfect Profile

Here is what Google knows about you, based on this information:

Who You Are
Google knows what you look like, what you sound like, your political and religious beliefs, and how healthy you are. The search giant also knows if you have children, or if you have specific dietary restrictions.

Where You’ve Been
Google uses location tracking to know where you live, where you work, and everywhere you’ve traveled.

Who Your Friends Are
Google knows who you talk to, and what you talk about. It also knows who you’ve been with, and when.

What You Like and Dislike
Based on your search queries, Google knows the food, books, movies, videos, and stores that you like or dislike.

Your Future Plans
Your search queries tell a story about what you are thinking about, including your future plans. Have you started searching for information about parenting techniques? If so, Google knows that you are expecting.

Your Online Life
Google also knows all of the websites you’ve visited, your data that autofills, and your bookmarked pages.

Opting Out

If you really want to decrease the amount of data that Google has on you, there are a few options available, including:

  • Adjusting privacy settings
  • Using private browsing
  • Using a different browser for search
  • Turning of your location settings
  • Deleting your Google accounts
  • Using a VPN

Of course, not many of these options are particularly convenient – so get used to the idea that Google will continue to know more and more about you as time goes on.

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How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

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A cropped chart with the evolution of prominent tech companies’ logos over time.

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

CompanyNumber of
Logo Changes
Google8
HP8
Amazon6
Microsoft6
Samsung6
Apple5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.

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