Technology

Trends in Global Trade for 2015

Published

9 years ago

October 28, 2014

Jeff Desjardins

Trends in Global Trade for 2015

Mobile e-commerce and payment solutions have been in the trough of disillusionment for awhile now, at least within the context of technology hype. However, in the above infographic which covers global trade trends going into 2015, it is becoming clear that such solutions are finally coming into their own.

Currently mobile commerce sales are worth $133 billion, but by 2018 this will quadruple to $626 billion. Only 34% of consumers have bought online through their smartphone, and this is poised to continue to increase significantly.

Previously this year, we talked about the potential of bitcoin and other cryptocurrencies to disrupt the payment space. “Bitcoin is the opposite of PayPal, in the sense that it actually succeeded in creating a currency” says Peter Thiel, the established venture capitalist and a previous founder of Paypal. However, with the introduction of Apple Pay and ongoing development of CurrentC, the landscape looks more competitive than ever.

Opening graphic from: Suntrust

How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

Published

2 days ago

April 22, 2024

Marcus Lu

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

Company	Number of Logo Changes
Google	8
HP	8
Amazon	6
Microsoft	6
Samsung	6
Apple	5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.