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The World’s Fastest Growing Brands in 2017, by Value

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The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

In a modern business era of near-constant disruption, which brands are winning the hearts of consumers the fastest?

Today’s charts look at the brands that are trending upwards. See below for the brands that have gained the most in brand value since last year, as assessed by BrandZ in their report on the world’s 100 most valuable brands.

Onwards and Upwards for Tech

As many big name brands try to find their footing in today’s fast-paced consumer environment, it’s not surprising to see up-and-coming tech brands skyrocketing in value.

Biggest Movers in Tech

In line with growing revenues, tech brands like Amazon, Facebook, and Netflix are also flying high with their brands. Amazon, for example, had its brand value soar 41% since last year to make it the fourth most valuable brand in the world at $139 billion. Chinese tech companies are gaining traction in the eyes of consumers as well, with Tencent and Alibaba both growing their brand values at clips of 20% or higher.

Note: the measure of “brand value”, not to be confused with company valuation metrics like market cap, is a way of quantifying the dollar value that a particular brand’s image is contributing to the overall value of a corporation.

Other Big Movers

Although tech brands seem to be moving up the list in unison, it’s also worth examining the brands in other sectors that have seen their brand values rapidly increase.

Biggest Movers in Tech

The brands seen here have some interesting commonalities and points worth noting.

Firstly, despite not being a tech brand, Adidas was actually the fastest-growing brand in the whole report with a 58% increase in brand value from 2016 to 2017. According to the analysis, the apparel brand saw its retro sneakers “connect perfectly” with the fashion moment.

Next, alcohol brands also generally performed admirably. Three of the brands that had double-digit growth were owned by the world’s largest beer company, AB InBev – and two of those brands (Skol and Brahma) are Brazilian. Further, Kweichow Moutai, a Chinese liquor maker that surpassed Diageo earlier this year in market capitalization, is also rising fast.

Also of interest is that two 3G Capital restaurant brands, Burger King and Tim Horton’s, happened to increase substantially in brand value. Of course, 3G Capital owns a stake in the aforementioned AB InBev as well.

New Entrants

The following brands are the newest entrants on the 2017 edition of the top 100 list:

Biggest Movers in Tech

However, as we transition into 2018, these new entrants may have very different fortunes ahead of them.

On one hand, Salesforce has been outlining when it’ll hit $20 billion in sales, and Netflix is still crushing expectations for subscription growth.

On the opposite side of the spectrum, Snap Inc. recently reported slow user growth, which made shares tumble 18% in value. The company’s platform, Snapchat, is locked in a battle with Instagram for users, and it remains to be seen how this will affect both company and brand values down the road.

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Charted: The Jobs Most Impacted by AI

We visualized the results of an analysis by the World Economic Forum, which uncovered the jobs most impacted by AI.

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Charted: The Jobs Most Impacted by AI

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Large language models (LLMs) and other generative AI tools haven’t been around for very long, but they’re expected to have far-reaching impacts on the way people do their jobs. With this in mind, researchers have already begun studying the potential impacts of this transformative technology.

In this graphic, we’ve visualized the results of a World Economic Forum report, which estimated how different job departments will be exposed to AI disruption.

Data and Methodology

To identify the job departments most impacted by AI, researchers assessed over 19,000 occupational tasks (e.g. reading documents) to determine if they relied on language. If a task was deemed language-based, it was then determined how much human involvement was needed to complete that task.

With this analysis, researchers were then able to estimate how AI would impact different occupational groups.

DepartmentLarge impact (%)Small impact (%)No impact (%)
IT73261
Finance70219
Customer Sales671617
Operations651817
HR57412
Marketing56413
Legal46504
Supply Chain431839

In our graphic, large impact refers to tasks that will be fully automated or significantly altered by AI technologies. Small impact refers to tasks that have a lesser potential for disruption.

Where AI will make the biggest impact

Jobs in information technology (IT) and finance have the highest share of tasks expected to be largely impacted by AI.

Within IT, tasks that are expected to be automated include software quality assurance and customer support. On the finance side, researchers believe that AI could be significantly useful for bookkeeping, accounting, and auditing.

Still interested in AI? Check out this graphic which ranked the most commonly used AI tools in 2023.

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