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Tech Startup Ecosystem Rankings for 2015 [Chart]

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Tech Startup Ecosystem Rankings for 2015 [Chart]

Tech Startup Ecosystem Rankings for 2015 [Chart]

Canadian cities get decimated; NYC, Austin, Singapore, and Berlin shoot up startup ecosystem rankings

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

The Global Startup Ecosystem Ranking 2015 report ranks the top 20 technology startup ecosystems in the world based on Performance, Funding, Market Reach, Talent, and Startup Experience.

Performance is based on the funding and exit valuations of startups headquartered in the ecosystem, and Funding represents the amount of investments by venture capitalists and the time it takes to raise capital. Talent is based on the quality of technical talent, availability, and cost. Market Reach is the local system’s GDP and ease of reaching customers internationally, while Startup Experience is a qualitative measure based on surveying veteran startup mentors and local founders on the success of startups in that particular region.

The report had several significant findings since its last iteration in late 2012. Particular stories that stand out: Canadian cities are dropping drastically, cities outside of North America such as Berlin and Singapore are climbing the rankings, and the United States remains strong with four of the top five ecosystems.

Despite having many companies in the Narwhal Club, home to companies valued at more than $1 billion such as Slack, Hootsuite, and Avigilon, the Canadian market has struggled relative to the rest of the world. Waterloo, home of the once-mighty RIM, has fallen out of the Top 20 altogether. Toronto and Vancouver each dropped nine spots, more than any other ecosystem on the list, claiming the #17 and #18 spots respectively. Vancouver had the third slowest growth out of all cities in the index, and continues to struggle as far as funding goes. Toronto had the fifth slowest growth and also needs to expand growth to venture capital.

In good news for Canada, Montreal debuted on the list, but only at #20.

Slower growth in Canada has been met with exploding markets in Berlin and Singapore. Both of these international centers have had recent success stories that have moved them up the startup ecosystem rankings.

Berlin jumped an impressive six spots to #9 overall and had 20x the average growth of all startup markets. Zalando, Europe’s largest online-only fashion retailer raised $668 million in an IPO to value the company at $6.8 billion overall. Meanwhile, Rocket Internet had the biggest IPO since 2007 in Germany, raising $2 billion.

Singapore moved up seven places, more than any other ecosystem, to round out the Top 10. Growth was relatively average, but the government’s support of the ecosystem and Singapore’s strong financial community helped out its ranking in the Funding category. Garena, a social gaming platform, is valued at $2.5 billion and is one of Singapore’s bright stars.

Lastly, the United States remained on top of the leaderboard with four cities in the Top 5. Silicon Valley remains at the top of the list with the best rankings in all categories (except Market Reach). New York jumped up three spots to finish #2, having the best Market Reach of all cities in the index. Los Angeles and Boston are right behind with the #3 and #4 spots. Austin is also notable, as it debuted on the rankings this year at 14th place.

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How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

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A cropped chart with the evolution of prominent tech companies’ logos over time.

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

CompanyNumber of
Logo Changes
Google8
HP8
Amazon6
Microsoft6
Samsung6
Apple5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.

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