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A Fascinating Map of Medieval Trade Routes

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Globalization is so well established in today’s world that we don’t think twice about where our bananas or socks come from.

Long before fleets of container ships criss-crossed the world’s oceans, camel caravans and single-sail cogs transported regional goods across the world.

Connecting the World

Today’s interactive map, by Martin Jan Månsson, is a comprehensive snapshot of the world’s trade networks through the 11th and 12th centuries, which helped to connect kingdoms and merchants throughout Asia, Africa, and Europe.

A confluence of interesting factors helped bring these markets together to encourage commercial activity:

Crusading’s Commercial Corollary

The First Crusade kicked off in 1096, sparking a trend that would have an undeniable economic and cultural impact on Europe and the Middle East.

European fighters arriving in the Middle East came into contact with civilizations that were, in many ways, more advanced than their own. Merchants in the area had already been been trading with places further east, and demand for “exotic” goods shot up when crusaders returned to Europe with items both plundered and purchased.

The maritime infrastructure used to deliver all those soldiers laid the groundwork for moving goods between ports along the Mediterranean. Some ports, such as Alexandria, had separate ports for Muslim and Christian ships, which helped create a more stable pipeline of trade.

The Growing Influence of Cities

The dissolution of the Byzantine Empire and the Italian Kingdom left a vacuum that allowed Italian coastal cities to claim prominent roles in regional trade. The port cities of Venice and Genoa were transporting crusading soldiers to the front lines, so becoming hubs of trade in the Mediterranean was a natural evolution. Their geographic locations were also ideal entry points for goods moving along inland European trade routes.

In the 10th century, word of Ghana’s abundant gold supply spread to Middle East and actually triggered a rush by Muslim merchants to build connections in the region. A lucrative gold export industry encouraged the growth of cities to the south of the Sahara Desert, which formed critical links between Africa and the Mediterranean trade network.

Flying Cash

While Italian cities were cementing their role in Western trade, the Song Dynasty introduced an innovation that has important implications today: paper currency.

Paper notes, known as flying cash, backed only by the government’s word, helped eliminate the need for heavy coinage and allowed trade to flourish in China. Later on, Marco Polo would famously deliver this idea back to Europe.

The Silk Road

“The Silk Road” is a catch-all term for the many overland and maritime routes linking East Asia with Europe and the Middle East. Cities and towns along busy Silk Road routes thrived, and during the 12th century, Merv (in present day Turkmenistan) was actually the largest city in the world until it was decimated in 1221 by the Mongol Empire.

Trade routes like the Silk Road made the movement of physical goods possible, but perhaps more importantly, they facilitated cross-cultural exchange of ideas, religion, technology, and more.

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Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

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Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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