Connect with us

Markets

How Much Money Do Tourists Spend in Each Country?

Published

on

How Much Money Do Tourists Spend in Each Country?

How Much Money Do Tourists Spend in Each Country?

There’s so much to see in this world.

From the Grand Canyon to the Ancient Pyramids of Giza, there is at least one mind-blowing attraction to discover anywhere you go. And the countries that have these great tourist attractions? They are happy to see you bring your tourist dollars into their borders.

The question is: just how many dollars are spent, and where?

Today’s map comes to us from HowMuch.net, a cost information site, and it shows the countries that rake in the most tourist dollars each year.

Here’s the top five countries:

  1. The United States brings in $220.1 billion each year from tourists. The country is large and diverse – it offers the bustle of big cities like New York and San Francisco, but it’s also home to cities known for their history or culture, like New Orleans or Washington, DC. Tourists can experience the beaches of SoCal, the madness of Vegas, the serenity of Oregon, the wilderness of Alaska, or the music of Nashville.
  2. France is a distant second place at $66.8 billion per year. The biggest destinations include Paris, the famous wine regions of Champagne or Bordeaux, the Renaissance city of Lyon, the quayside of Marseilles, or the French Riviera capital of Nice.
  3. Spain isn’t far behind France, receiving $65.1 billion of tourism expenditures each year. The biggest country on the Iberian Peninsula has more to offer than trips to Ibiza and tapas in Seville. The architecture of Barcelona is magnificent, Madrid is bustling, and there are many hidden cultural gems to be found, such as Moorish monuments and castles throughout the south.
  4. The United Kingdom has a diverse array of treasures, and that’s why it rakes in $62.8 billion from tourism per year. Tourists can explore the scotch and Highlands of Scotland, or succumb to London calling. The countryside of Wales, the Roman-built pools of Bath, or the fried night foods of Edinburgh all have appeal. This was the home of the Beatles and Shakespeare, after all.
  5. China tops out Germany by $1 billion to be the fifth-most visited country in terms of tourist dollars spent, with expenditures of $56.9 billion. This is perhaps the biggest surprise on the list – people know China is emerging as the world’s biggest population center and economy, but many do not know it is also a tourist mecca. China gets millions of visitors each year from surrounding Asian countries like South Korea, Japan, Vietnam, Malaysia, and Mongolia. The country also receives significant traffic from Americans and Russians. The Great Wall of China, the Forbidden City, the Three Gorges Dam, and many other sites are high on the list of things to see.
Click for Comments

Markets

The European Stock Market: Attractive Valuations Offer Opportunities

On average, the European stock market has valuations that are nearly 50% lower than U.S. valuations. But how can you access the market?

Published

on

Bar chart showing that European stock market indices tend to have lower or comparable valuations to other regions.

Published

on

The following content is sponsored by STOXX

European Stock Market: Attractive Valuations Offer Opportunities

Europe is known for some established brands, from L’Oréal to Louis Vuitton. However, the European stock market offers additional opportunities that may be lesser known.

The above infographic, sponsored by STOXX, outlines why investors may want to consider European stocks.

Attractive Valuations

Compared to most North American and Asian markets, European stocks offer lower or comparable valuations.

IndexPrice-to-Earnings RatioPrice-to-Book Ratio
EURO STOXX 5014.92.2
STOXX Europe 60014.42
U.S.25.94.7
Canada16.11.8
Japan15.41.6
Asia Pacific ex. China17.11.8

Data as of February 29, 2024. See graphic for full index names. Ratios based on trailing 12 month financials. The price to earnings ratio excludes companies with negative earnings.

On average, European valuations are nearly 50% lower than U.S. valuations, potentially offering an affordable entry point for investors.

Research also shows that lower price ratios have historically led to higher long-term returns.

Market Movements Not Closely Connected

Over the last decade, the European stock market had low-to-moderate correlation with North American and Asian equities.

The below chart shows correlations from February 2014 to February 2024. A value closer to zero indicates low correlation, while a value of one would indicate that two regions are moving in perfect unison.

EURO
STOXX 50
STOXX
EUROPE 600
U.S.CanadaJapanAsia Pacific
ex. China
EURO STOXX 501.000.970.550.670.240.43
STOXX EUROPE 6001.000.560.710.280.48
U.S.1.000.730.120.25
Canada1.000.220.40
Japan1.000.88
Asia Pacific ex. China1.00

Data is based on daily USD returns.

European equities had relatively independent market movements from North American and Asian markets. One contributing factor could be the differing sector weights in each market. For instance, technology makes up a quarter of the U.S. market, but health care and industrials dominate the broader European market.

Ultimately, European equities can enhance portfolio diversification and have the potential to mitigate risk for investors

Tracking the Market

For investors interested in European equities, STOXX offers a variety of flagship indices:

IndexDescriptionMarket Cap 
STOXX Europe 600Pan-regional, broad market€10.5T
STOXX Developed EuropePan-regional, broad-market€9.9T
STOXX Europe 600 ESG-XPan-regional, broad market, sustainability focus€9.7T
STOXX Europe 50Pan-regional, blue-chip€5.1T
EURO STOXX 50Eurozone, blue-chip€3.5T

Data is as of February 29, 2024. Market cap is free float, which represents the shares that are readily available for public trading on stock exchanges.

The EURO STOXX 50 tracks the Eurozone’s biggest and most traded companies. It also underlies one of the world’s largest ranges of ETFs and mutual funds. As of November 2023, there were €27.3 billion in ETFs and €23.5B in mutual fund assets under management tracking the index.

“For the past 25 years, the EURO STOXX 50 has served as an accurate, reliable and tradable representation of the Eurozone equity market.”

— Axel Lomholt, General Manager at STOXX

Partnering with STOXX to Track the European Stock Market

Are you interested in European equities? STOXX can be a valuable partner:

  • Comprehensive, liquid and investable ecosystem
  • European heritage, global reach
  • Highly sophisticated customization capabilities
  • Open architecture approach to using data
  • Close partnerships with clients
  • Part of ISS STOXX and Deutsche Börse Group

With a full suite of indices, STOXX can help you benchmark against the European stock market.

Visual Capitalist Logo

Learn how STOXX’s European indices offer liquid and effective market access.

Click for Comments

You may also like

Voronoi, the app by Visual Capitalist. Where data tells the story. Download on App Store or Google Play

Subscribe

Continue Reading
Voronoi, the app by Visual Capitalist. Where data tells the story. Download on App Store or Google Play

Subscribe

Popular