Technology
How Google Tracks You – And What You Can Do About It
How Google Tracks You – And What You Can Do About It
Ever get the feeling you’re being watched?
It’s because you are – and for a rough proxy of this, use the browser extension Ghostery to see how many tracking scripts are watching you on a typical media site. (It doesn’t work for everything, but a large media site like Vice.com has 50+ trackers, with 40 of them focused on advertising).
Capturing this user data helps sites sell their inventory to advertisers, but a select few companies operate in this capacity at a whole different level. Google and Facebook are the best of examples of this, as nearly $0.60 of every dollar spent on digital advertising goes to them. They both have the sophistication and ubiquity to capture incredible amounts of information about you.
Google is Everywhere
Today’s infographic, which comes to us from Mylio, focuses in on Google in particular.
The search giant is massive in size, and there is a good chance you tap into Googleverse in some way:
- Global market penetration for Android is 61-81%.
- Google has a 78.8% market share for online search.
- The company generates $67.4 billion in annual ad revenue.
- Google processes two trillion searches annually.
- 30-50 million websites use Google Analytics to for tracking.
- There are 700,000 apps available in the Google Play store.
- 82% of videos watched online come from YouTube.
- In total, Google has at least 79 products and services.
According to Google’s documentation, it uses these services to pull out information on the “things you do”, “things you create”, and the things that make you unique.
See What Google Collects
All in all, Google tracks your activity history, location history, audio history, and device history. It also builds a profile for you for serving ads – age, gender, location, income, and other demographic data.
You can view and actually download this history by using a tool called Google Takeout.
Many people understand that their data helps support advertising revenues on websites they enjoy. Others are rightly concerned about their privacy, and how their information is used. Regardless of which category you fit in, becoming informed about how privacy on the internet works will help you craft an experience that best fits your preferences.
Technology
Visualizing Internet Usage by Global Region
In this infographic, we map out internet usage by global region based on the latest data from the World Bank.
Visualizing Internet Usage by Global Region
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Digital technologies have become an integral part of our daily lives, transforming communications, business, health, education, and more. Yet, billions of people around the world are still offline, and digital advancement has been uneven.
Here, we map internet usage by region based on data from the World Bank’s Digital Progress and Trends Report 2023.
Digitalization Has Been Uneven
According to the World Bank, between 2018 and 2022, the world gained 1.5 billion new internet users.
In 2020 alone, the share of the global population using the internet increased by 6% (500 million people), marking the highest jump in history. India, in particular, has seen high rates of adoption. For example, in 2018, only 20% of Indians used the internet. By 2022, this percentage had grown to more than 50%.
Region | Individuals using the internet (% of population) |
---|---|
East Asia & Pacific | 74 |
Europe & Central Asia | 87 |
Latin America & the Caribbean | 76 |
Middle East & North Africa | 77 |
North America | 92 |
South Asia | 42 |
Sub-Saharan Africa | 34 |
However, the progress of digitalization has been uneven both within and across countries.
In 2022, one-third of the global population remained offline, with parts of Asia and Africa still experiencing very low rates of internet usage. For instance, more than half of businesses in Burkina Faso, Ethiopia, Ghana, and Senegal reportedly lack internet connection.
According to the World Bank’s report, when fast internet becomes available, the probability of an individual being employed increases by up to 13%, and total employment per firm increases by up to 22%. Moreover, firm exports nearly quadruple with the availability of fast internet. Across Africa, 3G coverage has been associated with a reduction in extreme poverty, with reductions of 10% seen in Senegal and 4.3% in Nigeria.
Curious to learn more about the internet? Check out this animated chart that shows the most popular web browsers since 1994.
-
Healthcare4 days ago
The Cost of an EpiPen in Major Markets
-
AI1 week ago
Charted: The Jobs Most Impacted by AI
-
Markets1 week ago
Visualizing the Biggest Companies on Major Stock Exchanges
-
Money1 week ago
The World’s Top 50 Largest Banks by Consolidated Assets
-
Demographics1 week ago
Visualizing the Declining Birth Rate in Japan
-
Technology1 week ago
The World’s Largest Corporate Holders of Bitcoin
-
Misc1 week ago
A Map of Global Happiness By Country in 2024
-
Markets1 week ago
The 12 Worst Investment Funds Over the Past Decade