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Why Hackers Hack: Motives Behind Cyberattacks

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Why Hackers Hack: The Motives Behind Cyberattacks

Why Hackers Hack: The Motives Behind Cyberattacks

Cyberattacks caused $450 billion of damage to the global economy in 2016, and this number is predicted to keep rising as we keep adding more connected devices to the mix.

The magnitude of this impact should not be understated. It’s bigger than the size of notable economies like the UAE ($371B) or Norway ($370B) – which is why it’s no surprise to see organizations putting major resources to shore up their internal defenses and to reduce the risk of threats.

But while the origins of this cybersecurity boom may be clear, what is less obvious is why all of this hacking is happening in the first place.

Why do hackers hack, and what are the motives behind these powerful cyberattacks?

Why Hackers Hack

Today’s infographic comes to us from Raconteur, and it breaks down the statistics from a couple of large global studies on cybersecurity.

One of the first datasets shown comes from Radware, showing the motives behind why hackers hack:

  • Ransom (41%)
  • Insider threat (27%)
  • Political reasons (26%)
  • Competition (26%)
  • Cyberwar (24%)
  • Angry user (20%)
  • Motive unknown (11%)

Interestingly, ransom is a top motive at 41% – but other reasons like politics, competition, and cyberwar were pretty evenly distributed in the mix as well.

Verizon, in their 2017 Data Breach Investigations Report, break down the motives of hackers in a different way. Using the three wider categories of “Financial”, “Espionage” and “Fun, Ideology, or Grudge (FIG)”, here is how cyberattacks look over time:

Verizon report on data breaches

Most notably, espionage appears to be on the rise.

That’s significant, because over 50% of hacks already come from organized criminal groups, and close to 20% originate from state-affiliated actors. With espionage becoming a more common motive, it suggests that cyberattacks will continue getting more sophisticated and deliberate, and that specialized teams of hackers are executing a growing percentage of the attacks.

(For a real-time view of this espionage in action, make sure to watch cyberwarfare happening in real-time.)

Who and Why?

Hackers hack for a multitude of different reasons.

However, it does seem that the actors and motives for hacking are gradually shifting over time. Fewer cyberattacks today have FIG motives (fun, ideology, grudge), and more attacks are increasingly tied to espionage.

With more deliberate, determined, sophisticated, and team-based attackers – it’s no wonder that the cybersecurity industry is growing at a 9.5% annual clip.

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How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

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A cropped chart with the evolution of prominent tech companies’ logos over time.

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

CompanyNumber of
Logo Changes
Google8
HP8
Amazon6
Microsoft6
Samsung6
Apple5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.

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