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How Different Generations Approach Work

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View the full-size version of the infographic

How Different Generations Approach Work

How Different Generations Approach Work

View the full-size version of the infographic by clicking here

The first representatives of Generation Z have started to trickle into the workplace – and like generations before them, they are bringing a different perspective to things.

Did you know that there are now up to five generations now working under any given roof, ranging all the way from the Silent Generation (born Pre-WWII) to the aforementioned Gen Z?

Let’s see how these generational groups differ in their approaches to communication, career priorities, and company loyalty.

Generational Differences at Work

Today’s infographic comes to us from Raconteur, and it breaks down some key differences in how generational groups are thinking about the workplace.

Let’s dive deeper into the data for each category.

Communication

How people prefer to communicate is one major and obvious difference that manifests itself between generations.

While many in older generations have dabbled in new technologies and trends around communications, it’s less likely that they will internalize those methods as habits. Meanwhile, for younger folks, these newer methods (chat, texting, etc.) are what they grew up with.

Top three communication methods by generation:

  • Baby Boomers:
    40% of communication is in person, 35% by email, and 13% by phone
  • Gen X:
    34% of communication is in person, 34% by email, and 13% by phone
  • Millennials:
    33% of communication is by email, 31% is in person, and 12% by chat
  • Gen Z:
    31% of communication is by chat, 26% is in person, and 16% by emails

Motivators

Meanwhile, the generations are divided on what motivates them in the workplace. Boomers place health insurance as an important decision factor, while younger groups view salary and pursuing a passion as being key elements to a successful career.

Three most important work motivators by generation (in order):

  • Baby Boomers:
    Health insurance, a boss worthy of respect, and salary
  • Gen X:
    Salary, job security, and job challenges/excitement
  • Millennials:
    Salary, job challenges/excitement, and ability to pursue passion
  • Gen Z:
    Salary, ability to pursue passion, and job security

Loyalty

Finally, generational groups have varying perspectives on how long they would be willing to stay in any one role.

  • Baby Boomers: 8 years
  • Gen X: 7 years
  • Millennials: 5 years
  • Gen Z: 3 years

Given the above differences, employers will have to think clearly about how to attract and retain talent across a wide scope of generations. Further, employers will have to learn what motivates each group, as well as what makes them each feel the most comfortable in the workplace.

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Demographics

The Countries That Have Become Sadder Since 2010

Tracking Gallup survey data for more than a decade reveals some countries are witnessing big happiness declines, reflecting their shifting socio-economic conditions.

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A cropped chart showing the top countries with the biggest happiness declines (measured out of 10) between 2010–24.

The Countries That Have Become Sadder Since 2010

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Can happiness be quantified?

Some approaches that try to answer this question make a distinction between two differing components of happiness: a daily experience part, and a more general life evaluation (which includes how people think about their life as a whole).

The World Happiness Report—first launched in 2012—has been making a serious go at quantifying happiness, by examining Gallup poll data that asks respondents in nearly every country to evaluate their life on a 0–10 scale. From this they extrapolate a single “happiness score” out of 10 to compare how happy (or unhappy) countries are.

More than a decade later, the 2024 World Happiness Report continues the mission. Its latest findings also include how some countries have become sadder in the intervening years.

Which Countries Have Become Unhappier Since 2010?

Afghanistan is the unhappiest country in the world right now, and is also 60% unhappier than over a decade ago, indicating how much life has worsened since 2010.

In 2021, the Taliban officially returned to power in Afghanistan, after nearly two decades of American occupation in the country. The Islamic fundamentalist group has made life harder, especially for women, who are restricted from pursuing higher education, travel, and work.

On a broader scale, the Afghan economy has suffered post-Taliban takeover, with various consequent effects: mass unemployment, a drop in income, malnutrition, and a crumbling healthcare system.

RankCountryHappiness Score
Loss (2010–24)
2024 Happiness
Score (out of 10)
1🇦🇫 Afghanistan-2.61.7
2🇱🇧 Lebanon-2.32.7
3🇯🇴 Jordan-1.54.2
4🇻🇪 Venezuela-1.35.6
5🇲🇼 Malawi-1.23.4
6🇿🇲 Zambia-1.23.5
7🇧🇼 Botswana-1.23.4
8🇾🇪 Yemen-1.03.6
9🇪🇬 Egypt-1.04.0
10🇮🇳 India-0.94.1
11🇧🇩 Bangladesh-0.93.9
12🇨🇩 DRC-0.73.3
13🇹🇳 Tunisia-0.74.4
14🇨🇦 Canada-0.66.9
15🇺🇸 U.S.-0.66.7
16🇨🇴 Colombia-0.55.7
17🇵🇦 Panama-0.56.4
18🇵🇰 Pakistan-0.54.7
19🇿🇼 Zimbabwe-0.53.3
20🇮🇪 Ireland-0.56.8
N/A🌍 World+0.15.5

Nine countries in total saw their happiness score drop by a full point or more, on the 0–10 scale.

Noticeably, many of them have seen years of social and economic upheaval. Lebanon, for example, has been grappling with decades of corruption, and a severe liquidity crisis since 2019 that has resulted in a banking system collapse, sending poverty levels skyrocketing.

In Jordan, unprecedented population growth—from refugees leaving Iraq and Syria—has aggravated unemployment rates. A somewhat abrupt change in the line of succession has also raised concerns about political stability in the country.

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