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Generation Z: Marketing’s Next Big Audience

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Generation Z: Marketing's Next Big Audience

Generation Z: Marketing’s Next Big Audience

Move over Millennials, there’s already a newer generation businesses are interested in, and it’s called “Gen Z”.

If you were not familiar with this new generation label, no one would blame you. Generation Z is currently under construction, with a vague birth range that starts in the mid-90’s to present day. This generation is the most tech savvy ever, period. They were born with cell phones, video games, non-dialup internet, and all the other tech perks you weren’t lucky enough to have when you were young.

However, it’s not all fun and tech games for Gen Z. As the first wave of Gen Z is set to graduate college within the next few years, they will be entering a competitive realm with fewer opportunities. The previous generation of Millennials still find themselves underemployed and competing for the same entry-level positions. Couple that with the ever-rising cost of living and housing, there is a bleak outlook for these youngsters.

Businesses will need to communicate with Gen Z differently than other groups. Investors should watch for macro trends in Gen Z demographics and psychographics to see what opportunities are worth taking advantage of. Here are some basics on Gen Z:

For starters, they are a multi-screen user demographic. As the infographic suggests, Gen Z’ers prefer to multi-task on up to 5 screens. The best way to get to their wallet is through the devices in their pockets. The majority of their screen time is spent on smartphones. Also, video content is huge for educating and connecting this demographic. It makes sense, as the average American’s attention is only 8 seconds and most people are visual learners; long winded messages or blocks of text are just not effective at getting people’s attention.

Although Gen Z’s purchasing power has not come to fruition yet, it is important for businesses to connect with them early on and maintain that connection as their incomes grow. Youth today want to connect and trust those that they buy from and do business with. Relationships are paramount for business, and Gen Z is no exception.

 

Original infographic from: Marketo

 

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Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

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Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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