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The Fastest Growing Companies Use These Technologies

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There are thousands of services and apps out there that can help to power business success, but which ones ares used by the best of the best?

Today’s infographic from GetVoIP looks at the tech behind the 1,250 fastest growing companies in the U.S., with a focus on what they use for their email, advertising, content management, website hosting, and analytics services.

Many of these companies are growing at triple or quadruple digit paces – so it’s worth seeing what’s being used to help manage or enhance that growth.

The Fastest Growing Companies Use These Technologies

The 1,250 companies that were analyzed in this study came from the Inc. 5000 list of the fastest growing companies in the U.S. This list includes upstart companies like Loot Crate ($116.2 million revenue, 3-yr growth of 66,789%) and CalCom Solar ($33.5 million revenue, 3-yr growth of 31,634%).

The software used to analyze the results was business intelligence tool BuiltWith, which dissects a company’s website to match it to a database of nearly 20,000 different services or technologies.

The Results

Some technologies were dominant in the results, including WordPress (58%) as a content management system (CMS), Google Analytics (65%) as an analytics tool, and DoubleClick.net (48%) for advertising. It is worth noting that DoubleClick was bought by Google in 2008 for $3.1 billion, and the search giant uses DoubleClick to serve ads on its extensive network.

Other categories were split, with no clear dominance. Website hosting, in particular, has GoDaddy with a 23% share and Amazon at a 17% share, but even the “Other” category is higher here with 27%. Meanwhile, email services are largely a battle between Microsoft and Google.

As a final point, it should be mentioned that many of the percentages do not add to 100% – that is because a company can use two technologies for similar purposes at the same time. For example, a company could serve Google Ads (through DoubleClick) but also ads through a different platform at the same time.

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How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

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A cropped chart with the evolution of prominent tech companies’ logos over time.

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

CompanyNumber of
Logo Changes
Google8
HP8
Amazon6
Microsoft6
Samsung6
Apple5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.

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Voronoi, the app by Visual Capitalist. Where data tells the story. Download on App Store or Google Play

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