Markets
Investors Betting on Africa
Investors Betting on Africa
Not so long ago, declining commodity prices and the outbreak of an epidemic such as Ebola would have triggered a firesale of interest in Africa. While this effect is evident to some regard, it is clear investors are still betting on the future of the continent as a big emerging market opportunity.
“Africa is on the radar,” says Miguel Azevedo, head of sub-Saharan Africa investment banking at Citigroup in London. “Companies are developing strategies to go into the region, and M&A is naturally following up.”
In a survey of Africa’s investment attractiveness, 72.7% of those surveyed had improved optimism. Part of the reason for this is Africa’s economy is becoming more diversified, and weighted towards more consumer facing services.
There is steep competition for foreign direct investment as China has played a key role in development for the last 15 years. Johan Steyn, a portfolio manager at Prescient Africa Equity Fund, outlines China’s impact on the continent.
“In 2013, Africa–China trade was over $210 billion, which over the last 10 years makes up about a 30 per cent cumulative annual growth.”
China uses a “non-interference” policy, which means they do not participate in local politics or issues. This type of deal-making appeals to some African leaders that see this type of potential intervention as a threat to their regime.
The hotspots for foreign direct investment include Ghana and Kenya, which have compound annual growth rates of 51% and 40% respectively. West Africa as a whole has had the biggest increase in investment with a combined CAGR increase of 28%.
Original graphics from: Raconteur and FT
The Most Popular TV Brands in the U.S.
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Every year, over 40 million TVs are sold in the U.S., making the device a flagship technology in many American homes.
In this graphic, we illustrate the most popular TV brands in the U.S. based on a 2023 Statista survey of over 8,000 American adults. Respondents were asked, ‘What brand is your main TV?’
Korean Brands Dominate the U.S. TV Market
Samsung and LG combined account for 52% of the TV market share. Interestingly, the two firms have a partnership in place, with LG supplying OLED TV panels to Samsung since 2023.
TV Brand | Country | % of Respondents |
---|---|---|
Samsung | 🇰🇷 South Korea | 33 |
LG | 🇰🇷 South Korea | 19 |
Vizio | 🇺🇸 U.S. | 11 |
Sony | 🇯🇵 Japan | 7 |
Hisense | 🇨🇳 China | 5 |
TCL | 🇨🇳 China | 5 |
Philips | 🇳🇱 Netherlands | 3 |
Insignia | 🇺🇸 U.S. | 2 |
Sanyo | 🇯🇵 Japan | 2 |
Toshiba | 🇯🇵 Japan | 2 |
Sharp | 🇯🇵 Japan | 1 |
Other or don't know | -- | 9 |
Vizio, a California-based company, holds the third position, but its TVs aren’t manufactured in the United States. Rather, they are produced by Taiwanese companies AmTran Technology and Foxconn, the latter being a major manufacturer of the iPhone.
Further down the ranking is Insignia, owned by U.S. retailer Best Buy. While it’s uncertain who produces Insignia TVs, some speculate they’re made by China’s Hisense.
Despite holding the largest market share, South Korea ranks behind Japan in terms of the number of companies among the top brands. Japan boasts four brands on our list, with Sony ranked 4th overall, capturing 7% of the responses.
Growing Market
The U.S. is witnessing a surge in demand for high-definition televisions, driven by consumers’ desire for a more immersive home viewing experience.
Globally, the U.S. leads in revenue generation, with the American TV market projected to generate $18.2 billion in revenue in 2024.
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