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The Dark Side of the Internet

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The term Dark Web is evocative. It conjures up images of hitmen, illegal drugs, and pedophilia. One imagines a place where the dark side of human nature flourishes away from the eyes – and laws – of society at large.

Today’s infographic, from Cartwright King Solicitors, cuts through the mystique and provides an entertaining and practical overview of the Deep Web and the Dark Web.

Dark Web

Layers (Part 1)

Much like the ocean, the internet is divided into defined layers.

The internet most people are familiar with is called the Surface Web. Websites in this layer tend to be indexed by search engines and can be easily accessed using standard browsers. Believe it or not, this familiar part of the web only comprises less than 10% of the total data on the internet.

The next layer down, we encounter the largest portion on the internet – the Deep Web. Basically, this is the layer of the internet that is quasi-accessible and not indexed by search engines. It contains medical records, government documents, and other, mostly innocuous information that is password protected, encrypted, or simply not hyperlinked. To reach beyond this layer of the internet, users need to use Tor or a similar technology.

Layers (Part 2)

Tor, which stands for “The Onion Router”, is how the majority of people anonymously access the Dark Web. Tor directs internet traffic through complex layers of relays to conceal a user’s location and identity (hence the onion analogy).

How Tor Browser Works

In 2004, Tor was released as an open source software. This allowed the Dark Web to grow as people could anonymously access websites.

Since anonymity is sacrosanct in the deep reaches of the Internet, transactions are typically conducted using cryptocurrencies like Bitcoin or Ethereum. People making purchases in Dark Web markets are (understandably) concerned with privacy, so they often use a series of methods to transfer funds. Below is a common transaction flow on the Dark Web.

typical darknet transaction bitcoin

Tumblers are used as an extra step to ensure privacy. A conventional equivalent would be moving funds through banks located in countries with strict bank-secrecy laws (e.g. Cayman Islands, Panama).

What’s Going on Down There?

The concept of the Dark Web isn’t vastly different from the Surface Web. There are message boards (e.g. 8chan, nntpchan), places you can buy things (e.g. Alphabay, Hansa), and blogs (e.g. OnionNews, Deep Web Radio). The rules, or rather a lack thereof, is what makes the Dark Web unique.

Anything that is illegal to sell (or discuss) on the Surface Web is available in the Dark Web. Personal information, drugs, weapons, malware, DDoS attacks, hacking services, fake accounts for social media, and contract killing services are all available for sale.

The Dark Web is full of criminal activity, but it’s also place where dissidents and whistle-blowers can anonymously share information. In countries with restrictive internet surveillance, the Dark Web may be the only place to safely voice criticisms against government and other powerful entities.

Measuring in the Dark

Many .onion sites are only up temporarily, so determining the true size of the Dark Web is nearly impossible. That said, Intelliagg and Darksum recently attempted to map out the Tor-based Dark Web by using a script to crawl reachable sites. They found 29,532 websites; however, 54% of them disappeared during the course of their research. Another recent study found that 87% of Dark Web sites don’t link to any other sites.

It is more accurate to view the darkweb as a set of largely isolated dark silos.

Graph Theoretic Properties of the Dark-web

Recent changes to Tor, such as 50-character hidden service URLs, have made the Dark Web an even more untraceable place, so we may never fully know what lies beneath the surface of the internet. Based on the parts we have seen, perhaps that’s for the best.

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How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

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A cropped chart with the evolution of prominent tech companies’ logos over time.

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

CompanyNumber of
Logo Changes
Google8
HP8
Amazon6
Microsoft6
Samsung6
Apple5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.

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