Misc
Calculating the Lifetime Value of a Customer
Calculating the Lifetime Value of a Customer
What is one customer worth to a business, and what should a business be willing to pay to acquire the said customer?
It all comes down to a concept called “customer lifetime value”, which is used to describe the approximate value of one customer to a business. It is essentially the average amount of money made over the lifespan of an average customer, discounted by future cash flows.
The higher the value, the higher the marketing budget can be to acquire each customer. This is not only a key concept to understand in business, but also for investors that are looking to put money in consumer-oriented companies.
Original graphic by: KISSmetrics
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VC+: Get Our Key Takeaways From the IMF’s World Economic Outlook
A sneak preview of the exclusive VC+ Special Dispatch—your shortcut to understanding IMF’s World Economic Outlook report.
Have you read IMF’s latest World Economic Outlook yet? At a daunting 202 pages, we don’t blame you if it’s still on your to-do list.
But don’t worry, you don’t need to read the whole April release, because we’ve already done the hard work for you.
To save you time and effort, the Visual Capitalist team has compiled a visual analysis of everything you need to know from the report—and our upcoming VC+ Special Dispatch will be available exclusively to VC+ members on Thursday, April 25th.
If you’re not already subscribed to VC+, make sure you sign up now to receive the full analysis of the IMF report, and more (we release similar deep dives every week).
For now, here’s what VC+ members can expect to receive.
Your Shortcut to Understanding IMF’s World Economic Outlook
With long and short-term growth prospects declining for many countries around the world, this Special Dispatch offers a visual analysis of the key figures and takeaways from the IMF’s report including:
- The global decline in economic growth forecasts
- Real GDP growth and inflation forecasts for major nations in 2024
- When interest rate cuts will happen and interest rate forecasts
- How debt-to-GDP ratios have changed since 2000
- And much more!
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VC+ members will receive the full Special Dispatch on Thursday, April 25th.
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