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How Americans Spend Their Free Time, Part 2

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How Americans Spend Their Free Time, Part 2

Last week, we showed you how Americans spend their free time, as divided by different income groups. This week’s visualization is a continuation of that theme – it also comes from data scientist Henrik Lindberg, and it shows the peak times that Americans do certain leisure activities.

Again, data is coming from the American Time Use Survey that is produced by the Bureau of Labor Statistics (BLS).

Peak Leisure Times

It’s clear that some activities have very distinct peaks for when participation rates reach their maximum share.

After work, for example, in the time period between 6:00pm and 9:00pm is when most Americans play softball, bowling, and volleyball in their free time. Later on, is when they would go dancing or play late-night billiards – often not coming back until the early morning hours.

Other team sports like football, baseball, and soccer also have distinct maximums. These ones are a little earlier in the afternoon or evening, before softball, bowling, and volleyball reach their peaks.

Keeping It Steady

Other activities have local peaks found throughout the day, or they simply have flatter distributions that represent steadier participation rates over time.

Fitness is particularly interesting to look at – for solo physical activities like running, working out, doing aerobics, or using cardiovascular equipment, there are two peaks: one in the morning, and one in the evening. The local peaks in the evening are usually not as high as their morning counterparts.

On the other hand, some activities are done at fairly equal rates throughout the day. When people go fishing, they are usually holding their rods pretty equally from 9am through to 6pm. Hunting is similar, though it starts far earlier in the day, and tails off faster than fishing as well. Two other activities that have pretty even distributions throughout the day are biking and racket sports like tennis, badminton, or squash.

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Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

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Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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