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The 6 Forces Transforming the Future of Healthcare

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Navigating Transformative Forces in HealthcareHow Big Data Will Unlock the Potential of HealthcareHow Tech is Changing How Healthcare Must Communicate With PatientsThe Amazonification of HealthcareHow Artificial Intelligence is Transforming Clinical Trial RecruitmentEHR as a GPS for HealthcareMillennial Doctors Transforming Medicine

The 6 Forces Transforming the Future of Healthcare

The 6 Forces Transforming the Future of Healthcare

Disruptive technologies are advancing healthcare at an extraordinary pace.

By 2020, there will be 50 billion devices connected to the internet, and many of these devices will be tracking the health data of individuals. This will empower consumers in an exciting way, but it will also fundamentally shift how healthcare companies work and interact with their customers.

Today’s infographic comes to us from Publicis Health and it is the introduction to a seven-part series about the future of healthcare, and how companies will have to adapt to stay relevant.

The Changing Customer

The smartphone boom has changed the consumer experience in practically every industry, and it is now cascading into the healthcare market:

Commoditized
76% of consumers expect pharma/healthcare providers to provide services that help them manage their health.

Connected
59% of consumers expect their healthcare customer services to be as good as Amazon’s.

Quantified
76% of consumers expect pharma/healthcare to understand their individual needs.

In other words, the traditional healthcare model no longer aligns with the consumer mindset.

The Six Forces

Publicis Health, a global leader in health, has identified six transformative forces that healthcare companies must address to gain a competitive edge:

1. Data Activation
Data reveals truths. A robust data strategy fundamentally shifts how company manages their brands.

2. Workflow-Empowered Solutions
The patient experience will be at the center of a seamlessly connected workflow of information, with integrated electronic health records (EHR) that document more than just visits to the doctor. The proliferation of EHR opens new opportunities to service healthcare professionals and patients.

3. Content Strategy
Consumers want their healthcare information and insights delivered in a personalized, engaging, accessible, and dynamic format.

4. Intelligence Services
Consumers want the healthcare industry to “find, know, and help” them, using past behaviors and AI to anticipate their current and future needs.

5. Clinical Trial Recruitment
Finding the right patients remains a major challenge for pharma. New technologies and patient engagement strategies are greatly reducing the time and inefficiencies of clinical trial recruitment.

6. Sales Model Transformation
As AI takes hold and directs more automated Rx decisions, it will be more than just about relationships but also about relevant skills to make use of the new tools, while preserving the need for human touch.

Together, these forces build the transformative foundation to better performance, customer experience, and health outcomes.

This is part one of a seven part series. Stay tuned by subscribing to Visual Capitalist for free, as we go into these six forces in more detail in the future.

Navigating Transformative Forces in HealthcareHow Big Data Will Unlock the Potential of HealthcareHow Tech is Changing How Healthcare Must Communicate With PatientsThe Amazonification of HealthcareHow Artificial Intelligence is Transforming Clinical Trial RecruitmentEHR as a GPS for HealthcareMillennial Doctors Transforming Medicine
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Demographics

Charted: Global Tobacco Use by Country and Sex

This visual shows tobacco use by country and sex, highlighting which countries still have a high prevalence of smoking.

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Chart of tobacco use by country and sex in 2022

Charting Global Tobacco Use by Country and Sex

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Globally, rates of tobacco use have been falling for decades. Today, it is estimated that one-in-five people around the world use tobacco products, according to data from the World Health Organization (WHO).

That’s still enough people to have a sizable impact on both global healthcare and the environment. And the prevalence of tobacco use by country, and by sex, varies widely.

This chart shows current tobacco use in selected countries around the world using WHO estimates for 2022.

Which People Smoke the Most?

Below we examine the entire dataset of global countries by 2022 tobacco use. Estimates are of people aged 15 years and older and include both smoked and smokeless tobacco (including vaping). Countries that had no data for 2022 have been omitted.

In almost every country, males use tobacco more than females. Globally, 36% of men are tobacco users compared to just 8% of women.

CountryTotal Prevalence (%)Male (%)Female (%)
🇦🇫 Afghanistan22.138.35.9
🇦🇱 Albania22.438.76.6
🇩🇿 Algeria21.641.90.7
🇦🇩 Andorra33.633.333.8
🇦🇷 Argentina23.128.218.1
🇦🇲 Armenia22.549.31.7
🇦🇺 Australia12.514.810.3
🇦🇹 Austria22.023.720.5
🇦🇿 Azerbaijan19.339.60.1
🇧🇸 Bahamas10.720.62.1
🇧🇭 Bahrain18.125.74.9
🇧🇩 Bangladesh31.148.914.2
🇧🇧 Barbados6.511.71.7
🇧🇾 Belarus27.947.212.0
🇧🇪 Belgium24.727.422.1
🇧🇿 Belize8.715.51.9
🇧🇯 Benin5.59.51.7
🇧🇹 Bhutan19.627.211.0
🇧🇴 Bolivia12.220.44.1
🇧🇦 Bosnia and Herzegovina35.141.029.5
🇧🇼 Botswana18.130.26.5
🇧🇷 Brazil12.315.79.1
🇧🇳 Brunei Darussalam17.131.32.2
🇧🇬 Bulgaria34.038.130.2
🇧🇫 Burkina Faso13.521.75.5
🇧🇮 Burundi10.015.25.0
🇨🇻 Cabo Verde10.516.25.0
🇰🇭 Cambodia16.127.35.5
🇨🇲 Cameroon5.610.21.1
🇨🇦 Canada11.413.79.2
🇹🇩 Chad6.812.31.4
🇨🇱 Chile28.230.625.8
🇨🇳 China24.947.32.0
🇨🇴 Colombia8.212.14.5
🇰🇲 Comoros16.226.26.2
🇨🇬 Congo15.028.22.0
🇨🇰 Cook Islands25.530.321.4
🇨🇷 Costa Rica8.813.24.5
🇨🇮 Cöte d'Ivoire8.616.40.7
🇭🇷 Croatia32.634.231.1
🇨🇺 Cuba18.526.910.4
🇨🇾 Cyprus34.046.022.1
🇨🇿 Czechia27.531.723.3
🇨🇩 Democratic Republic of the Congo11.119.92.6
🇩🇰 Denmark16.216.416.0
🇩🇴 Dominican Republic10.214.06.5
🇪🇨 Ecuador10.117.62.6
🇪🇬 Egypt24.748.90.3
🇸🇻 El Salvador8.315.61.9
🇪🇪 Estonia25.632.919.1
🇸🇿 Eswatini8.616.21.4
🇪🇹 Ethiopia4.67.81.4
🇫🇯 Fiji27.341.713.1
🇫🇮 Finland19.623.915.4
🇫🇷 France29.231.327.3
🇬🇲 Gambia9.618.70.6
🇬🇪 Georgia29.054.77.1
🇩🇪 Germany18.821.316.4
🇬🇭 Ghana3.15.90.3
🇬🇷 Greece29.633.126.3
🇬🇹 Guatemala12.022.71.7
🇬🇼 Guinea-Bissau7.514.80.6
🇬🇾 Guyana10.519.32.2
🇭🇹 Haiti7.312.62.3
🇭🇳 Honduras12.222.71.7
🇭🇺 Hungary29.434.724.5
🇮🇸 Iceland9.49.49.4
🇮🇳 India23.936.810.4
🇮🇩 Indonesia38.573.63.4
🇮🇷 Iran (Islamic Republic of)13.924.83.1
🇮🇶 Iraq18.736.01.6
🇮🇪 Ireland18.220.516.1
🇮🇱 Israel19.826.413.3
🇮🇹 Italy20.424.116.8
🇯🇲 Jamaica9.515.83.5
🇯🇵 Japan16.826.57.7
🇯🇴 Jordan36.357.813.4
🇰🇿 Kazakhstan21.738.26.9
🇰🇪 Kenya9.216.62.1
🇰🇮 Kiribati38.251.625.7
🇰🇼 Kuwait22.735.62.1
🇰🇬 Kyrgyzstan26.451.33.3
🇱🇦 Lao People's Democratic Republic25.843.28.4
🇱🇻 Latvia30.345.617.2
🇱🇧 Lebanon34.043.125.7
🇱🇸 Lesotho22.942.04.8
🇱🇷 Liberia7.112.51.7
🇱🇹 Lithuania27.940.117.3
🇱🇺 Luxembourg21.823.320.3
🇲🇬 Madagascar25.741.79.9
🇲🇼 Malawi7.113.01.7
🇲🇾 Malaysia22.643.80.7
🇲🇻 Maldives29.343.610.1
🇲🇱 Mali7.614.40.7
🇲🇹 Malta23.225.520.6
🇲🇭 Marshall Islands30.451.88.6
🇲🇷 Mauritania9.417.22.0
🇲🇺 Mauritius20.038.12.8
🇲🇽 Mexico14.623.16.9
🇲🇳 Mongolia29.352.67.3
🇲🇪 Montenegro32.130.933.2
🇲🇦 Morocco13.125.31.0
🇲🇲 Myanmar43.969.419.2
🇳🇦 Namibia12.521.34.7
🇳🇷 Nauru49.550.348.7
🇳🇵 Nepal24.942.79.4
🇳🇱 Netherlands (Kingdom of the)20.122.517.7
🇳🇿 New Zealand11.412.710.2
🇳🇪 Niger7.714.01.3
🇳🇬 Nigeria2.95.40.4
🇳🇴 Norway14.014.813.2
🇴🇲 Oman11.017.40.4
🇵🇰 Pakistan16.927.76.2
🇵🇼 Palau17.026.37.3
🇵🇦 Panama5.18.41.9
🇵🇬 Papua New Guinea40.455.424.9
🇵🇾 Paraguay10.617.43.8
🇵🇪 Peru7.011.62.6
🇵🇭 Philippines20.436.24.3
🇵🇱 Poland23.227.619.1
🇵🇹 Portugal20.927.115.5
🇶🇦 Qatar18.824.62.3
🇰🇷 Republic of Korea18.932.75.4
🇲🇩 Republic of Moldova27.852.76.3
🇷🇴 Romania27.537.418.5
🇷🇺 Russian Federation27.242.014.8
🇷🇼 Rwanda12.017.76.7
🇱🇨 Saint Lucia13.624.83.0
🇼🇸 Samoa22.231.013.2
🇸🇹 Sao Tome and Principe7.112.61.8
🇸🇦 Saudi Arabia17.428.42.1
🇸🇳 Senegal6.011.70.6
🇷🇸 Serbia36.638.834.6
🇸🇨 Seychelles20.834.65.7
🇸🇱 Sierra Leone11.417.35.5
🇸🇬 Singapore16.427.94.0
🇸🇰 Slovakia30.235.425.4
🇸🇮 Slovenia18.120.215.9
🇸🇧 Solomon Islands37.655.319.6
🇿🇦 South Africa20.335.16.5
🇪🇸 Spain24.927.522.5
🇱🇰 Sri Lanka19.137.82.4
🇸🇪 Sweden22.128.315.9
🇨🇭 Switzerland23.326.320.4
🇹🇭 Thailand18.937.71.8
🇹🇱 Timor-Leste37.664.59.8
🇹🇬 Togo5.610.20.9
🇹🇴 Tonga30.746.815.5
🇹🇳 Tunisia20.139.71.6
🇹🇷 Türkiye30.741.919.6
🇹🇲 Turkmenistan5.410.60.5
🇹🇻 Tuvalu33.848.319.0
🇺🇬 Uganda5.39.01.8
🇺🇦 Ukraine22.038.38.5
🇦🇪 United Arab Emirates11.715.52.5
🇬🇧 United Kingdom13.115.011.4
🇹🇿 United Republic of Tanzania7.513.12.2
🇺🇸 United States of America23.028.617.5
🇺🇾 Uruguay19.323.016.0
🇺🇿 Uzbekistan16.231.81.0
🇻🇳 Viet Nam22.844.32.2
🇾🇪 Yemen20.833.77.9
🇿🇲 Zambia12.021.82.7
🇿🇼 Zimbabwe9.219.00.8

From a regional perspective, we can see many countries in Europe and Asia have higher rates of tobacco use. Indonesia and Myanmar specifically have some of the highest tobacco use rates in the world, with 73.6% of Indonesian men estimated to smoke or use tobacco.

In many Asian countries we also see a greater difference between male and female smokers compared to the rest of the world. In China for example, 47.3% of males are estimated to use tobacco compared to just 2.0% of females.

On the other hand, the Americas and especially Africa have a lower prevalence of tobacco use. Nigeria at 2.9% had the lowest rate of tobacco use in the world in 2022.

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