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The 57 Startups That Became Unicorns in 2017

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Chart: The 57 Startups That Became Unicorns in 2017

57 New Unicorns in 2017

Collectively, they’re now worth $116.5B

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

For a startup, reaching the coveted $1 billion unicorn valuation is an important milestone – but as we’ve found out in recent years, it’s not necessarily a guarantee of future success.

In 2017, there were 57 startups that crossed the unicorn threshold, and they range from well-known companies, such as Reddit or Quora, to rapid-risers like China’s Toutiao (now valued at $20 billion), which has seemingly come out of nowhere.

Investors have conviction that these companies will provide the platforms and products of the future, and they are placing big bets on them to deliver.

Will they live up to the hype, or will they ultimately end up in the unicorn graveyard?

Unicorn Births by Year

With 57 new unicorns, this year ranks third overall in terms of births per year.

Year# of UnicornsNotable Unicorn Birth
20095BloomEnergy
20106Groupon
201115Airbnb
201213Pinterest
201320Uber
201462Slack
201581Vox Media
201643Compass
201757Reddit

While 57 unicorns in 2017 is still a high number, it’s also clear that the froth has died down from the unicorn bonanza that occurred in 2015.

Venture capitalists have clearly dialed it down a notch, re-focusing on the selective quality of investments rather than the overall quantity of big bets.

Notable Unicorns in 2017

Based on data from PitchBook, we’ve included the full list of unicorns in the chart today.

However, here are some that caught our eye:

Toutiao (China)
Valuation: $20 billion

Founded in 2012, Toutiao is the behemoth on this year’s new unicorn list. Based in Beijing, Toutiao is a news and information platform that focuses on recommendations using AI technology. The company pushes content to users based on previous user interactions as well as the detailed analysis of new content. The platform has 120 million active users and has also gone on a recent buying spree, acquiring names like Flipagram and Musical.ly.

Coinbase (United States)
Valuation: $1.6 billion

The cryptocurrency sector is exploding with growth, and Coinbase has been along for the ride since 2012. The most important crypto platform in the U.S. has such a strong influence in the sector, that the “Coinbase Effect” is now a talking point for traders everywhere. Whenever Coinbase introduces a cryptocurrency to its base of 10 million users, the added visibility and liquidity can make the price go bananas. It’s happened with Litecoin and Bitcoin Cash so far, and now every move by Coinbase is closely tracked by crypto power users and influencers.

Alisports (China)
Valuation: $1.0 billion

Alibaba’s foray into sports isn’t going unnoticed. In conjunction with Sina Corp (a Chinese telecom) and Yunfeng Capital Co (venture capital), Alibaba hopes that Alisports will carve out a huge chunk of the RMB 5 Trillion Chinese sports market. It’s also worth noting that Alisports sees e-sports as having huge potential, and as a central piece of its platform.

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How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

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A cropped chart with the evolution of prominent tech companies’ logos over time.

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

CompanyNumber of
Logo Changes
Google8
HP8
Amazon6
Microsoft6
Samsung6
Apple5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.

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